–>
Now Accepting Founding Members

Stop Winging
Your Business.
Start Scaling It.

The Service Pro Playbook gives trades and service business owners the exact systems, tools, and coaching they need to grow — built from scratch by people who’ve been in your shoes.

Join the Community See How It Works
3
Tiers of Service
12+
Trade Verticals
100%
Organically Built
3
Expert Founders
Choose Your Tier
Basic $97/mo
Setup $297 · Solo operators building their first system
Growth $197/mo
Setup $597 · Businesses hiring, marketing & scaling
Scale $397/mo
Setup $997 · Full automation for multi-crew operations
Get Early Access →
100% Organically Built
Trade-Specific Systems & Playbooks
Canada & USA Members Welcome
Weekly Live Coaching Calls
Cancel Anytime — No Contracts

Sound Familiar?

You’re Great at Your Trade.
The Business Side Is a Different Story.

💸
Undercharging and not knowing itWinning jobs but barely covering costs — no pricing system, no margin clarity.
📞
Chasing leads with no systemCalls unreturned, quotes falling through. You’re the sales team, the crew, and the admin.
👥
Can’t find or keep good peopleHiring is guesswork. Turnover kills your momentum and reputation every season.
🔁
Working IN the business, not ON itOn the tools every day with no time to build anything that runs without you.

“I was doing $800k a year and still couldn’t pay myself a salary. I had no systems, no pricing strategy, and no idea why I was working this hard just to break even.”

— Painting contractor, Alberta

The Process

From Chaos to Clarity in Three Steps

Every system we build, every video we record, every coaching call we run is designed around one outcome: you running a profitable, systemized business that doesn’t need you everywhere at once.

01
Choose Your Tier & Get Set Up
Select the tier that matches where your business is right now. Your one-time setup fee covers full onboarding — pricing calculator, CRM pipeline, and foundational templates configured for your specific trade in your first week.
02
Access the Playbooks & Coaching
Dive into the Skool community — trade-specific training videos, downloadable playbooks, pricing frameworks, and hiring systems. Join the weekly live coaching call and get your questions answered by the founding team.
03
Implement, Scale & Stay Accountable
Apply the systems with real accountability from the community and coaching team. Upgrade your tier as you grow. Access deeper automation, AI tools, and marketing playbooks when you’re ready for the next level.
Founding Member Pricing — Limited Spots

Membership Tiers

Pick the Plan That Fits
Where You Are Right Now

One-time setup fee covers full onboarding. Monthly subscription keeps your access to community, tools, and coaching. Cancel anytime.

Basic
For solo operators building their first real system
One-Time Setup
$297
Then monthly$97 / mo CAD
  • ✓ Skool community access
  • ✓ Proprietary pricing calculator
  • ✓ Estimate & invoice framework
  • ✓ Sales pipeline template
  • ✓ Basic website framework
  • ✓ Weekly live Q&A access
  • ✓ Core training module library
Get Started →
Most Popular
Growth
For businesses ready to hire, market, and systemize
One-Time Setup
$597
Then monthly$197 / mo CAD
  • ✓ Everything in Basic
  • ✓ Hiring funnel templates
  • ✓ Applicant pipeline system
  • ✓ Chatbot scripts & setup guide
  • ✓ Expanded website framework
  • ✓ Full how-to video library
  • ✓ Bi-weekly group coaching
Get Started →
Scale
Full automation for established multi-crew operations
One-Time Setup
$997
Then monthly$397 / mo CAD
  • ✓ Everything in Growth
  • ✓ Full automation workflow library
  • ✓ AI agent scripts (voice & chat)
  • ✓ Marketing campaign playbooks
  • ✓ KPI reporting dashboard
  • ✓ Lead generation tools
  • ✓ Priority 1:1 coaching access
Get Started →

All prices in CAD · USD members pay ~25% less · Annual plans available (save 2 months) · Founding member rates locked for life

What You Get

Everything Built by Trades People, for Trades People

No generic advice. No off-the-shelf software. Every tool, template, and training video was built specifically for service and trades businesses by our founding team.

🧮
Trade Pricing Calculators
Built for your trade — pre-loaded with benchmarks for cleaning, landscaping, painting, HVAC, plumbing, and more. Know your number before you quote.
🎬
How-To Video Library
Step-by-step training recorded by Angela — covering hiring, pricing, client communication, automation setup, and trade-specific growth systems.
🤝
Live Weekly Coaching
Weekly live Q&A with the founding team. Your actual questions, answered in real time. Recordings uploaded to the Classroom within 24 hours.
📋
Sales Pipeline Templates
A complete CRM pipeline framework from first contact to signed job, follow-up sequences, and automated review requests built for service businesses.
🤖
AI & Automation Scripts
Scale-tier members get AI voice agent scripts, chatbot flows, automated follow-up workflows, and full marketing campaign playbooks — all trades-specific.
👥
Peer Community on Skool
Connect with service business owners across Canada and the USA building the same thing. Accountability, peer advice, and real wins shared every week.
🎨
Branded Website Frameworks
Pre-built, customizable website frameworks designed by Andrea — from a single landing page to a full multi-location site with SEO-ready structure.
📊
KPI & Reporting Tools
Know your numbers. Scale-tier includes a full KPI dashboard framework and automated weekly reporting so you always know where your business stands.
🔧
Hiring & Onboarding Systems
Stop hiring by gut feel. Growth and Scale tiers include hiring funnel templates, applicant tracking, interview scripts, and employee onboarding checklists.

Who It’s Built For

Your Trade. Your Playbook.

Purpose-built content and tools for every major service trade. If your industry isn’t listed, the core system still applies.

🧹 Residential Cleaning
🌿 Landscaping
❄️ Snow Removal
🎨 Painting
🔧 General Handyman
🌡️ HVAC
🚿 Plumbing
⚡ Electrical
🐛 Pest Control
📦 Moving & Junk Removal
🏗️ General Contracting
🪟 Window Cleaning

The Founding Team

Built by People Who’ve Been There

Three founders. Three deep skill sets. One shared mission: giving service business owners the systems that actually work.

AA
Andrea Adair
Brand, Design & Operations
Andrea leads the brand identity and member experience — designing every visual asset, website framework, and community resource. She ensures everything members see is polished and professional from day one. Based in Winnipeg, MB.
Brand DesignOperationsOnboarding
AH
Angela Howie
Content, Marketing & Coaching
Angela writes and records all training content, hosts the weekly live coaching calls, and keeps the Skool community alive with consistent, valuable engagement. She’s the voice and energy of The Service Pro Playbook. Based in Winnipeg, MB.
Content StrategyVideo TrainingLive Coaching
EB
Ed Booth
Tools, Technology & US Market
Ed builds and maintains every tool, calculator, automation, and framework in the Playbook. He leads trade-specific coaching with a deep focus on the US market, sales systems, and technology implementation. Based in Pennsylvania, USA.
Tool DevelopmentUS MarketAutomation

Early Results

What Happens When You Have a System

★★★★★

“The pricing calculator alone was worth the setup fee ten times over. My margins went from 18% to 34% in 60 days. I finally know what I should be charging.”

MK
Mike K.
Residential Painting · Ontario
★★★★★

“I hired three crew members using the hiring funnel templates and not one of them flaked. Best hires I’ve ever made. The system just works.”

SR
Sarah R.
Landscaping & Snow · Manitoba
★★★★★

“The live coaching calls are the best $197 I spend every month. Real answers to real problems from people who actually know the trades space.”

DJ
Dave J.
HVAC & Mechanical · Pennsylvania

FAQ

Questions We Get All the Time

No — and this is what makes us genuinely different. Every tool, calculator, template, and training video inside The Service Pro Playbook was built from scratch by our founding team. There is no third-party software license being passed through to you. You’re paying for our expertise, our proprietary systems, and ongoing coaching support.
Your access to the Skool community, all training content, tools, templates, and coaching calls ends at the close of your current billing period. No contracts — cancel anytime. We recommend completing at least 90 days to implement the system fully before making a decision.
Absolutely. The Service Pro Playbook is built for both Canadian and American service businesses. USD pricing is approximately 25% lower than the listed CAD prices. Ed Booth, our US-based co-founder, specifically leads coaching with American contractors in mind.
We have purpose-built content for residential cleaning, landscaping, snow removal, painting, HVAC, plumbing, electrical, general handyman, pest control, moving and junk removal, window cleaning, and general contracting. More verticals are added each quarter. The core systems work for any service business.
Most contractor coaching programs charge $500–$700/month USD for group calls and a community. The Service Pro Playbook gives you that, plus proprietary trade-specific tools and calculators, a branded website framework, hiring systems, and automation playbooks — at a fraction of the price.
Yes. Individual features are available as standalone a la carte subscriptions, each with a one-time setup fee and a lower monthly rate. Many members start with a single tool, see the results, and upgrade to a full tier within 3–6 months. Contact us to discuss your needs.

Ready to Build a Business
That Runs Without You?

Join the waitlist. Founding members get 30% off their monthly rate, locked in for life as long as they stay subscribed.

📋 Paste your GHL form embed code here.
GHL → Sites → Forms → Integrate → Copy embed code

No spam. No pressure. You’ll hear from us when founding membership opens.

)?$/gm,"$1")],{type:"text/javascript"}))}catch(e){d="data:text/javascript;base64,"+btoa(t.replace(/^(?:)?$/gm,"$1"))}return d}